In short, Bob knows something that every personal brand-building entrepreneur absolutely must understand: in the new economy,success is all about relationships.
What I want you to do is consider your personal brand in every decision you make:
- If it’s better to be different than it is to be better (and it is), what do you do differently than anybody else?
- What’s the thing you can offer that no one else can?
- How can you put more of YOU into every aspect of your business?
- What steps must you take to build a profitable personal brand in the 21st century?
You don’t have to be better and better all the time then your competitors. You just have to be different. Now, you may ask that how you can be different when everyone else around you is promoting the same affiliate product?
Well, its by writing your own unique and engaging email followup series, blog posts, Tweets, Instagram & YouTube videos. You don’t always have to create unique content for your audience. You can also curate great content from the internet and create a great and engaging user experience.
In short, putting yourself in the authority position can make big profits for you in the current economy.